Basal Basal

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website becomes easy.

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online business. Start your optimization today.

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A full Conversion Rate Optimization report
for your website. Our team of conversion rate
specialists will analyze your website and provide
you with a unique report on how to improve the
conversion rate of your website.

Grow conversions by rapidly testing tons of new ideas.

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Business Intelligence
Development

BI is tech- driven process which includes converting raw data into meaningful insights through data visualization.

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Artificial Intelligence

AI refers to the simulation of human brain programmed to think like humans and make decision accordingly like humans do.

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Advanced Analytics

Advanced analytics is methodology which includes statistical analysis, data engineering, model building, and deployment.

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Business Intelligence

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BI Integration

Our BI experts design, build, and deploy Power BI to make it a feature-packed tool for your business needs that delivers value for your teams from first day itself.

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BI Implementation

We use the results to prepare the implementation roadmap, set up and roll out Power BI in incremental and transparent stages.

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BI Development

We also offer services of integrating Power BI visualizations into your external portals to help you make your embedded Power BI analytics visible.

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BI Customization

We deliver full-scale report and dashboard customization to help you get a multi-dimensional perspective of all your data sets.

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Digital Media Strategy

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An insight and intelligence driven process to uncovering customers’ end-to-end journey and experiences. This helps in developing a strategic digital roadmap that meets both customers’ expectations and the organization’s business objectives. Our Digital planning and media team follows a step by step process to create brand salience on digital medium and drive RoI for the marketing campaigns.

The entire process includes:

1) Audit of All Digital assets including website, Social Media
Handles ,You tube channel etc

2) Competitive analysis with respect to other players in the
category or proxy category

3) Sharpening Buyer Persona

4) SEO strategy

5) Content strategy

6) Media Mix Modelling

7) Campaign Testing

8) Deployment

9) Monitoring & course correction

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