Basal Basal
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Outdoor adventure
products company
increases the
conversions by   72% up-arrow-green

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Issue:

Heavy drop offs from the product page. Challenges with best fit add on products
along with the core categories.

Basal Approach:

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Understanding User Journey & drop off points

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Hypothesis on drop offs

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A/B Testing of product add ons

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Understanding sales cycle by TG type

Action Taken:

Here were the actions taken based on key problem areas identified.

Action Taken:

Here were the actions taken based on key problem areas identified.

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Change in UI /UX

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Simplification of Product display

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Added key features upfront which are key to a purchase decision

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Designed Product recommender on home and product page

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A/B Testing for Product Add-ons

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Different messaging for remarketing

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Results

Upon Implementing the
actions following were
the results.

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82%

Increase in conversion Rate

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69%

Reduction in drop offs from Product Page

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34%

Increase in Average Ticket Size

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80%

Wins on A/B Tested Add-ons

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Tools Used

Highlights of some of the
tools used for Basal's
CRO Process.

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