Basal Basal
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22% up-arrow-green increase in
Customers for a Meal
Preparation Kit & Kitchen
accessories company

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Issue:

High bounce rates, low time spent and low conversion

Basal Approach:

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Understanding TG profile

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Understanding User Journey & exit points

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A/B Testing of product add ons

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Hypothesis on bounce rate and poor conversions

Action Taken:

Here were the actions taken based on key problem areas identified.

Action Taken:

Here were the actions taken based on key problem areas identified.

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Change in UI /UX

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Developed Buyer Persona

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Optimized landing page with CTA & contact form

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Designed the offer Tab with Timer

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Designed Campaign analytics dashboard

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Results

Upon Implementing the
actions following were
the results.

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2.3x

Increase in monthly Traffic

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result-4

22%

34% increase in offer led conversion

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1.8x

Increase in monthly enquiries

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72%

Reduction in bounce rate

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Tools Used

Highlights of some of the
tools used for Basal's
CRO Process.

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