Low add-to-carts from users landing on product page directly form the traffic sources.
Development of conversion-focused landing page synchronizing with the ad-campaign.
Understand the complete flow and identify psycho- logical leakages in it. This drill-down will help in understanding the whole user journey from their point of view.
Transcribing 7- days of user sessions and scroll maps using hotjar. This process will tell how exactly the users are interacting with the elements present on the page.
Conducting user survey on the product page to understand what exactly are the friction points on the page. The squint test will help us understand the immediate impact of the product page.
Google Data Analysis helps us understand how exactly should the campaign side be tuned. Additional indicators like bounce rate and avg session duration, we understand which users are positive towards the landing page.
Upon Implementing the
actions following were
Increase in campaign RoAS
Increase in Add-to-carts