Basal Basal
Home   > Case Studies   > Indoor Plants

Indoor Plants business
witnesses a revenue
growth of   38% up-arrow-green

main

Issue:

Business had a steady traffic flow, manageable bounce rate and a better
than average time spent on the website . The revenue was however stagnant
for the last 6 months.

Basal Approach:

card

Generating category insights through internal data and competition data.

card

Segmenting the data by age group and purchase type.

card

Deep dive into user journey to understand exits and drop offs.

card

Comparing purchase occasions with the current Run rate.

card

Understanding the Sales cycle.

card

Campaign analysis by age group , geography and psychographics.

Action Taken:

Here were the actions taken based on key problem areas identified.

Action Taken:

Here were the actions taken based on key problem areas identified.

action-1

Change in UI /UX, website tabs focused on benefits

action-line
action-1

Different campaigns for different Target segments

action-line
action-1

Different messaging for remarketing

action-line
action-1

Different messaging for remarketing

action-line
action-1

Different messaging for remarketing

action-line
action-1

Different messaging for remarketing

action-line
action-1

Different messaging for remarketing

action-line

Results

Upon Implementing the
actions following were
the results.

result-1

137%

Increase in page Views

action-line
result-1

43%

Increase in Average Ticket Size

action-line
result-1

1.1 to 2.7

Increase in Avg shopping trips

action-line
result-1

37%

Conversion uplift

action-line
result-1

2.3x

Increase in Repeat Purchase contribution to overall sales

action-line
result-1

8% to 23%

Increase in Contribution of Premium category

action-line

Tools Used

Highlights of some of the
tools used for Basal's
CRO Process.

tools tools tools tools tools