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12x conversion rates
for a beverage company
through Landing Page
Redesign & Funnel
break down

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Issue:

High Bounce rate , poor page views and poor conversions

Basal Approach:

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Understanding user journey on the site

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Categorizing user behavior by geography

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Idea implementation as a very basic brand strategy

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Market Intelligence on the category & consumer behavior

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Landing Page audit

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Identifying the right TG and customers

Action Taken:

Here were the actions taken based on key problem areas identified.

Action Taken:

Here were the actions taken based on key problem areas identified.

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Hot Jar recording of 3K plus user journey

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Competition benchmarking

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Identifying consumer triggers and barriers for purchase

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Segmenting the navigation behavior of New vs Returning users

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Change in website content focus to creating desire

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Heuristic breakdown

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Change in website architecture with right funnels for website & CTA

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USP for each SKU

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Results

Upon Implementing the
actions following were
the results.

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12x

Increase in conversion rates

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result-4

57%

Increase in page views

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42%

Decrease in cart abandonment

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30%

Decline in bounce rate

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Tools Used

Highlights of some of the
tools used for Basal's
CRO Process.

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